Beauty Dupes Are More Expensive Than the Originals Now

Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.

Apr 18, 2025 - 14:29
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Beauty Dupes Are More Expensive Than the Originals Now
Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.