Apple TV+ is about to face the biggest test of its HBO strategy yet
The biggest Apple TV+ hit to date, Severance, is airing its season finale next week. Apple wants to keep all of its new subscribers who joined TV+ for Severance. And as part of doing that, its current HBO-inspired content strategy is about to be put to the test. more…
The biggest Apple TV+ hit to date, Severance, is airing its season finale next week. Apple wants to keep all of its new subscribers who joined TV+ for Severance. And as part of doing that, its current HBO-inspired content strategy is about to be put to the test. more…
