An entertaining fightback against feedback requests | Letters
Dr Clare Griffel’s cucumber review didn’t go down well with Waitrose. Rhys Harrison recalls how he was bombarded with messagesChloë Hamilton’s excellent piece about endless requests to leave online reviews certainly resonated with me (‘Please leave feedback’: how constant online reviews are changing our brains – and our lives, 1 April) . Accordingly, when a request arrived the next day from Waitrose for a review of my recent purchase of a cucumber, I decided to investigate how many people actually do review cucumbers. To my astonishment, the “midi cucumber” had received 143 reviews, one buyer even measuring their purchase. I submitted a review with the title “Silliest feedback request ever”, stating that I had given a five-star rating because I didn’t want to upset the cucumber. I duly received a reply from Waitrose stating that my review “didn’t meet all our website guidelines”. Ah well – let’s keep up the fightback against feedback.Dr Clare GriffelBristol• An interesting article by Chloë Hamilton on review culture. I recently purchased an item online for about £6. From ordering to delivery, I received seven emails – one with a photo of the delivery driver. After receiving the item, more emails asking me to review the company, the item and the delivery. (The parcel was put through the letterbox.) Because I didn’t leave any reviews, I received an email urging me to do so.Rhys HarrisonLlandudno, Conwy Continue reading...

Dr Clare Griffel’s cucumber review didn’t go down well with Waitrose. Rhys Harrison recalls how he was bombarded with messages
Chloë Hamilton’s excellent piece about endless requests to leave online reviews certainly resonated with me (‘Please leave feedback’: how constant online reviews are changing our brains – and our lives, 1 April) . Accordingly, when a request arrived the next day from Waitrose for a review of my recent purchase of a cucumber, I decided to investigate how many people actually do review cucumbers. To my astonishment, the “midi cucumber” had received 143 reviews, one buyer even measuring their purchase. I submitted a review with the title “Silliest feedback request ever”, stating that I had given a five-star rating because I didn’t want to upset the cucumber. I duly received a reply from Waitrose stating that my review “didn’t meet all our website guidelines”. Ah well – let’s keep up the fightback against feedback.
Dr Clare Griffel
Bristol
• An interesting article by Chloë Hamilton on review culture. I recently purchased an item online for about £6. From ordering to delivery, I received seven emails – one with a photo of the delivery driver. After receiving the item, more emails asking me to review the company, the item and the delivery. (The parcel was put through the letterbox.) Because I didn’t leave any reviews, I received an email urging me to do so.
Rhys Harrison
Llandudno, Conwy Continue reading...