American Airlines introducing redesigned mobile app that is more personalised and intuitive

The following article was published by Future Travel Experience

American Airlines is introducing a redesigned mobile app, which is being revamped to fulfil customers’ most-requested features. The aim is to deliver a seamless CX thanks to a more intuitive app layout.

American Airlines is introducing a redesigned mobile app, which is being revamped to fulfil customers’ most-requested features. A redesigned look and feel on a new platform set the foundation for future app upgrades and new features to further enhance the customer experience.

“We’re dialled in to delivering on new ways to make our customers’ travels with us as easy as possible, so improving their most powerful tool – the app – is a significant focus of ours,” said Heather Garboden, Chief Customer Officer, American Airlines. “Over the last year, our team has been taking feedback from customers to understand their pain points and wish lists to make sure we’re tailoring the next evolution of the app to deliver what they want most. This newly redesigned app is the first step in giving us a base that will allow us to continue to build and release new features, so we can always deliver what customers value most.”

American’s team engaged customers to ensure this redesigned version of the app delivers on some of their most noteworthy travel needs and preferences, such as:

• A more personalised home screen that features upcoming, near-term trips and information about their AAdvantage account at a glance.
• The ability to use the app seamlessly on an iPad.
• A new section completely dedicated to AAdvantage members with information to explain status and miles, as well as information about the member’s account.
• A new section dedicated to all upcoming trips – both close in and far out – plus intuitive options to review flight status and find a trip.
• Easy-to-use navigation with similar look and feel to other apps customers use in their daily lives.
• Inspiration about destinations to which American flies and ways to engage with the airline’s partners.
• iOS upgrades including Live Activities to display real-time flight updates on the lock screen.

The mobile app is a one-stop-shop for all customer travel needs, including booking and managing day-of-travel, selecting seats and managing any travel disruptions. The app also provides contextually relevant information throughout their journey with American. Now, customers using the latest version of the mobile app will enjoy an even more seamless travel experience thanks to the more intuitive layout of the app.

You may also be interested in

Article originally published here:
American Airlines introducing redesigned mobile app that is more personalised and intuitive