Alaska Airlines unveils new chef-curated meal options as it sets stage for “next culinary chapter”

The following article was published by Future Travel Experience

Alaska Airlines is introducing new chef-curated meals, building on its exclusive First Class menu. The airline is “working on its next culinary chapter that will take its already elevated meals to new heights”.

Alaska Airlines is introducing new chef-curated meals designed to bring the flavours of an award-winning restaurant straight to your tray table. Building on the success of its exclusive First Class menu, the airline is continuing its partnership with acclaimed chef Brandon Jew, owner of San Francisco’s Michelin-starred Mister Jiu’s. Last autumn, the airline teamed up with the award-winning chef to launch three high-quality meals that aim to set a new standard for inflight dining.

Now, First Class guests flying between San Francisco and New York’s JFK Airport can once again indulge in Chef Jew’s expertly crafted dishes, bringing a modern twist to Cantonese cuisine in the skies. New this year, Alaska Airlines is expanding the guest experience by adding Chef Jew’s dishes to First Class menus on flights from San Francisco to Boston, Washington D.C. (Ronald Reagan Washington National Airport and Washington Dulles International Airport) and Orlando.

“Chef Jew’s innovative approach and ability to craft dishes that appeal to a wide range of tastes make him the ideal partner – and this is just the beginning,” said Todd Traynor-Corey, Vice President of Products and Experience, Alaska Airlines. “It all began with Chef Jew. Now Alaska is working on its next culinary chapter that will take its already elevated meals to new heights. Later this spring, we’ll be revealing what’s next on the horizon and exclusive to our First Class guests. Get ready for more innovation, more flavour and more culinary artistry at 35,000 feet.”

Chef Jew’s new spring menu puts a cultural twist on familiar favourites still steeped in classic Chinese food, featuring dishes like the new Hong Kong French Toast and Tea-Smoked Soy Chicken.

“I’m grateful to Alaska Airlines for partnering with me in honouring my roots and continuing to bring Chinese food to guests traveling from coast to coast,” said Chef Brandon Jew, award-winning chef and Alaska Chef Partner. “As I developed my first menu cycle, I learned to rely on sauces that are delicious on their own and to create dishes that evoke a sense of place – whether that’s reminding guests of home or getting them excited to visit San Francisco’s Chinatown where my restaurant is located.”

FTE exclusive: Alaska Airlines Director of Innovation to deliver keynote on revolutionising operations with AI, Computer Vision, and Digital Twins at FTE World Innovation Summit

Hear more from Alaska Airlines at the FTE World Innovation Summit, hosted by Pittsburgh International Airport on 13-15 May 2025. Following her groundbreaking AI reveal at last year’s FTE Aviation & Robotics Summit, where she announced Alaska Airlines as the first airline to use Generative AI for a natural language search tool, Bernadette Berger, Director of Innovation, returns to the FTE World Innovation Summit to deliver another exclusive. She will unveil how Alaska Airlines is harnessing AI, Computer Vision, and Digital Twins to revolutionise the gate experience and ramp operations.

Meanwhile, Gus Naughton, Senior Software Engineer, Emerging Technologies, Alaska Airlines, is also confirmed to speak at the FTE World Innovation Summit. See the FTE World Innovation Summit agenda >> Register for the FTE World Innovation Summit >>

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Alaska Airlines unveils new chef-curated meal options as it sets stage for “next culinary chapter”