Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so (Mike Pastore/Search Engine Land)
Mike Pastore / Search Engine Land: Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so — Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data.


Mike Pastore / Search Engine Land:
Adobe: traffic from AI sources to US retail sites in February rose 1,200% from July 2024; 39% of US consumers used generative AI for shopping, 53% plan to do so — Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data.