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Accor's Two-Track Strategy: Luxury for Growth, Economy for Profit

Skift spoke with Group Deputy CEO Jean-Jacques Morin about Accor's strategic pivot in key areas, such as why half of its new hotels will be in Asia this year. -Sean O'Neill

Feb 21, 2025 - 03:53
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Accor's Two-Track Strategy: Luxury for Growth, Economy for Profit
Skift Take: Skift spoke with Group Deputy CEO Jean-Jacques Morin about Accor's strategic pivot in key areas, such as why half of its new hotels will be in Asia this year. -Sean O'Neill

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