A profile of HoYoverse, the creator of Genshin Impact, which is exploring new game genres as its titles begin to cannibalize each other and revenue growth slows (Cecilia D'Anastasio/Bloomberg)

Cecilia D'Anastasio / Bloomberg: A profile of HoYoverse, the creator of Genshin Impact, which is exploring new game genres as its titles begin to cannibalize each other and revenue growth slows  —  HoYoverse plots a future path to reach further than its anime roots  —  For decades, Chinese video games and American gamers just didn't mix.

May 12, 2025 - 11:01
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A profile of HoYoverse, the creator of Genshin Impact, which is exploring new game genres as its titles begin to cannibalize each other and revenue growth slows (Cecilia D'Anastasio/Bloomberg)

Cecilia D'Anastasio / Bloomberg:
A profile of HoYoverse, the creator of Genshin Impact, which is exploring new game genres as its titles begin to cannibalize each other and revenue growth slows  —  HoYoverse plots a future path to reach further than its anime roots  —  For decades, Chinese video games and American gamers just didn't mix.