Young adults increasingly struggling offline turn to ASMR videos, report finds

Visceral videos of people playing with slime or braiding hair soothe those who feel overwhelmed by in-person contactYounger adults are increasingly overwhelmed by in-person interaction and soothing themselves instead with sensory online content, according to a report on the wildly popular online content known as ASMR.ASMR – autonomous sensory meridian response – describes a particular sensory phenomenon that is triggered by specific sights or sounds, which usually begins with a tingling sensation across the scalp and results in feelings of deep calm and relaxation.47% of those aged 25-34 said they felt overwhelmed in noisy or busy places such as shopping centres or train stations, compared with 35% of those aged 55-64.39% of those aged 18-24 felt the need to shut out noise, for example using noise-cancelling headphones in public, compared with only 21% of those age 45-54.Younger age groups were also more likely to prefer chatting to people online rather than face to face and to prefer to work alone rather than around other people. Continue reading...

Mar 2, 2025 - 15:16
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Young adults increasingly struggling offline turn to ASMR videos, report finds

Visceral videos of people playing with slime or braiding hair soothe those who feel overwhelmed by in-person contact

Younger adults are increasingly overwhelmed by in-person interaction and soothing themselves instead with sensory online content, according to a report on the wildly popular online content known as ASMR.

ASMR – autonomous sensory meridian response – describes a particular sensory phenomenon that is triggered by specific sights or sounds, which usually begins with a tingling sensation across the scalp and results in feelings of deep calm and relaxation.

47% of those aged 25-34 said they felt overwhelmed in noisy or busy places such as shopping centres or train stations, compared with 35% of those aged 55-64.

39% of those aged 18-24 felt the need to shut out noise, for example using noise-cancelling headphones in public, compared with only 21% of those age 45-54.

Younger age groups were also more likely to prefer chatting to people online rather than face to face and to prefer to work alone rather than around other people. Continue reading...