Why Agent Provocateur's sales have soared 20 per cent since Christmas - and no, it's not just because of Abbey Clancy

The ex-footballer has been hailed as an unlikely saviour of Agent Provocateur after starring in a Christmas advert for the raunchy brand with his wife Abbey Clancy last year.

Mar 2, 2025 - 07:23
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Why Agent Provocateur's sales have soared 20 per cent since Christmas  - and no, it's not just because of Abbey Clancy
The ex-footballer has been hailed as an unlikely saviour of Agent Provocateur after starring in a Christmas advert for the raunchy brand with his wife Abbey Clancy last year.