TikTok Expands ‘Pulse’ Offerings For Advertisers, Adding Warner Bros. Discovery As A Partner

TikTok is taking the wraps off new offerings for advertisers even as its future ownership and operations in the U.S. are in flux. The company announced ahead of a NewFronts presentation to ad buyers Tuesday it is expanding TikTok Pulse Suite, a way to match brands with trending content, with Pulse Core and Pulse Premiere. […]

May 6, 2025 - 14:41
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TikTok Expands ‘Pulse’ Offerings For Advertisers, Adding Warner Bros. Discovery As A Partner
TikTok is taking the wraps off new offerings for advertisers even as its future ownership and operations in the U.S. are in flux. The company announced ahead of a NewFronts presentation to ad buyers Tuesday it is expanding TikTok Pulse Suite, a way to match brands with trending content, with Pulse Core and Pulse Premiere. […]