The world’s first ‘smartphone for pets’ launched at MWC 2025

We’ve seen plenty of quirky announcements come out of MWC 2025, but GlocalMe’s new PetPhone might just be the most unusual.

While pet-focused wearables aren’t new, the PetPhone promises something closer to genuine two-way communication between pets and their owners. True, calling it a “smartphone for pets” is a bold marketing move, but if the device delivers on its claims, it could genuinely transform pet care for the right audience.