Texting, Weed and Sing-Alongs: Four Radical Ideas for Bringing New Audiences to Movie Theaters
It’s time for moviegoing to get a makeover. From selling pot along with popcorn to offering cellphone-friendly screenings, cinema owners could soon overhaul the way their customers watch films. These changes, many of them once considered sacrilegious, may give the box office a much-needed boost. And there are plenty of people out there to entice, […]
It’s time for moviegoing to get a makeover. From selling pot along with popcorn to offering cellphone-friendly screenings, cinema owners could soon overhaul the way their customers watch films. These changes, many of them once considered sacrilegious, may give the box office a much-needed boost. And there are plenty of people out there to entice, […]
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