Superbike Unlimited Launches “Finding The Limit” Video Series

MotoAmerica fans get small glimpses of what being part of a privateer team is like from social media videos and other media coverage. Freddy Carswell’s Superbike Unlimited brand is raising the bar on sharing that narrative with the launch of its “Finding the Limit” documentary series, which portrays the highs and lows he and the rest of the FLO4LAW/SBU Racing team encounter during a MotoAmerica season.

The multi-part YouTube video series is set to feature at least 10 episodes in 2025. The series uses interviews and behind-the-scenes footage to give road racing fans a focused and in-depth perspective of what a privateer MotoAmerica team both enjoys and endures as it campaigns its full-Superbike-spec Yamaha YZF-R1 in this year’s 20-race MotoAmerica Superbike season.

Carswell is no stranger to the MotoAmerica paddock or motorcycle performance tuning. In addition to fielding Superbike Class entries at several MotoAmerica rounds since 2020, Superbike Unlimited has provided technical support to dozens of riders and teams in MotoAmerica and amateur road racing, including the former Westby Racing team. Outside of professional racing, Superbike Unlimited is the sole importer of Capit Tire Warmers and Aliant Ultra Light Batteries in the United States, as well as an established distribution and retail outlet for specialized motorcycle parts. The Superbike Unlimited shop in Asheville, N.C., also provides ECU, engine and suspension tuning services.

“We’ve been working on our media program for a long time now,” Carswell said. “Last year, we decided to take a deep dive into more professional equipment and methodology. This series is about telling our story as a team and bringing people closer to what we do. It’s a great place to further showcase our great series – MotoAmerica – as well as the team itself and its partners. I am really happy with the content we’re getting from our media program and the emotional connection it helps bring to the viewer.”

To check out the first episode of “Finding the Limit,” visit https://youtu.be/RDCoFHkeJcw?si=NCdhUukPdM-DNtnN.

To check out future episodes of “Finding the Limit” and additional content on Superbike Unlimited’s YouTube channel, visit http://www.youtube.com/@SuperbikeUnlimited.

FLO4LAW/SBU Racing’s technical and promotional partners for the 2025 MotoAmerica season include Yamaha Motor USA, Bitubo, Evol Technology, FLEX Racing, Sprint Filter, Suter, TK Dischi and Vortex / EK Chain.

Learn more about Superbike Unlimited’s products and services by visiting www.superbikeunlimited.com .

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