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Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw's future and more

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

Feb 7, 2025 - 12:36
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Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw's future and more
From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.
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