Some owners of devices running Roku OS report seeing autoplaying video ads before they can access the home screen; Roku says it is just a test (Scharon Harding/Ars Technica)

Scharon Harding / Ars Technica: Some owners of devices running Roku OS report seeing autoplaying video ads before they can access the home screen; Roku says it is just a test  —  Now, Roku is testing what it might look like if it took things a step further and forced people to watch a video ad play before getting to the Roku OS home screen.

Mar 18, 2025 - 03:25
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Some owners of devices running Roku OS report seeing autoplaying video ads before they can access the home screen; Roku says it is just a test (Scharon Harding/Ars Technica)

Scharon Harding / Ars Technica:
Some owners of devices running Roku OS report seeing autoplaying video ads before they can access the home screen; Roku says it is just a test  —  Now, Roku is testing what it might look like if it took things a step further and forced people to watch a video ad play before getting to the Roku OS home screen.