Shopify shut down Kanye West’s Yeezy website for selling Swastika t-shirt, Matthew Koma responds with ‘Fuck Ye’ merch

"Hey I can make a shirt too - link in bio, all proceeds to the blue card holocaust survivor charity," wrote Koma The post Shopify shut down Kanye West’s Yeezy website for selling Swastika t-shirt, Matthew Koma responds with ‘Fuck Ye’ merch appeared first on NME.

Feb 11, 2025 - 23:47
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Shopify shut down Kanye West’s Yeezy website for selling Swastika t-shirt, Matthew Koma responds with ‘Fuck Ye’ merch

Kanye West speaks during a meeting with U.S. President Donald Trump in the Oval office of the White House on October 11, 2018 in Washington, DC. (Photo by Oliver Contreras - Pool/Getty Images)

Shopify have shut down Kanye West‘s Yeezy website after selling a Swastika t-shirt as the only product on the online shop.

Recently, the rapper – now known as Ye – had wiped his entire Yeezy site clean with only one listing made available: a white t-shirt with a large swastika on the chest listed as “HH-01”.

The garment was priced at $20, with the listing’s name of “HH-01” possibly a reference to the ‘Heil Hitler’ chant that would accompany Nazi gestures.

Today (February 11), Shopify – an e-commerce platform for online stores and retail POS systems – has deactivated the Yeezy website due to Ye violating its terms. The platform was used to powered the T-shirt store on the Yeezy website.

In a statement by a Shopify spokesperson made to CNN, they said that the “merchant did not engage in authentic commerce practices and violated our terms so we removed them.”

“All merchants are responsible for following the rules of our platform,” they added.

During the Superbowl this past weekend (February 10), Ye drove attention to the Yeezy website in a strange advertisement which aired during a commercial break during the annual league championship game of the National Football League of the United States.

The weird advertisement saw Ye being filmed while getting his teeth done: “I spent all the money for the commercial on these new teeth, so once again I had to shoot it on the iPhone. Um… go to Yeezy.com.”