Shopify Cart Abandonment Solutions: Why Discounts Work (And When They Don’t)
Every Shopify merchant faces the same frustrating problem: cart abandonment. Customers add products to their cart, but when it’s time to pay, they disappear. Many merchants believe the best solution is offering discounts, but that’s not always true. Used incorrectly, discounts can hurt margins and train customers to expect lower prices. But when used strategically, they can increase conversions and long-term revenue. Let’s break down when discounts work and when they don’t—and how to use them the right way.
Every Shopify merchant faces the same frustrating problem: cart abandonment. Customers add products to their cart, but when it’s time to pay, they disappear.
Many merchants believe the best solution is offering discounts, but that’s not always true. Used incorrectly, discounts can hurt margins and train customers to expect lower prices. But when used strategically, they can increase conversions and long-term revenue.
Let’s break down when discounts work and when they don’t—and how to use them the right way.
