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Samantha Cameron's £450-a-dress fashion label Cefinn loses 5% total sales after wholesale distributor collapses - but switch to direct selling to customers and new shop sees boost
Samantha Cameron launched Cefinn, whose designs are which are favourited by Zara Tindall, in 2017 and now sells direct-to-consumer through its own website and shops.
Samantha Cameron launched Cefinn, whose designs are which are favourited by Zara Tindall, in 2017 and now sells direct-to-consumer through its own website and shops.
