RT launches ad campaign in India

Billboards featuring Narendra Modi and Vladimir Putin have appeared in the Indian capital as New Delhi hosts its annual geopolitical gathering

RT has launched an advertising campaign in India featuring Russian President Vladimir Putin and Indian Prime Minister Narendra Modi as global change makers. Prominent billboards in upmarket areas of New Delhi show the two leaders together, with the slogan “India-Russia: Driving Global Change” in Hindi, Russian, and English.

India is currently hosting the Raisina Dialogue, a major annual multilateral conference. The images aim to highlight the enduring partnership between India and Russia, which according to Indian Foreign Minister S. Jaishankar has “withstood the test of time.”

The Russian Embassy in India shared images of the campaign while extending its best wishes on the occasion of the Hindu festival Holi last week. It described the images as signifying “decades of trusted friendship” between the two nations.

Decades of trusted friendship epitomised across #NewDelhi

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