Rihanna Stars in Steamy Savage X Fenty Bridal Campaign & Video

Here's how to shop her entire wedding-ready look online.

Apr 16, 2025 - 20:59
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Rihanna Stars in Steamy Savage X Fenty Bridal Campaign & Video

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Rihanna launched a new Savage X Fenty bridal collection with the cutest (read: sexiest) video on social media Tuesday (April 15).

Even though Savage X Fenty is Rihanna’s line, it’s still a treat and somewhat of a surprise when she actually models. Historically, she has hosted opulent fashion shows in which she hasn’t even appeared. For these bridal collections, which are called At First Sight and Take a Vow, the lacy pieces were accompanied by a series of fun pictures and a steamy video.

In all of the accompanying imagery, Rihanna can be seen rocking an entire ensemble from the bridal line — including a veil and diamonds, obviously — all while smashing a four-tiered wedding cake. The At First Sight line includes a veil, a lacy bustier in a light pink hue, as well as a matching thong panty and over-the-knee stockings with a backseam that features the Savage X Fenty brand in a red cursive font.

The Take a Vow line includes a lacy strapless bra, thong panty as well as a few other matching sets. This line also features some super cheeky items such as the crotchless full tights. The pieces are all available in sizes ranging from XS to 4X.

The singer founded the lingerie line in 2018, and the brand has become synonymous with over-the-top fashion shows that are as inclusive as they are avant-garde. Unlike normal fashion shows that might make a statement within the confines of a catwalk, Rihanna has introduced the world to a version of lingerie that’s a symbol of confidence as much as it’s an invitation to embrace sexuality. The shows always feature performances, celebrities, a diverse cast of models, choreography and different set changes.

The brand describes the collection as a reflection of “the evolving traditions of love, lingerie and individuality,” and you can shop it here.

Rihanna Stars In Steamy Savage X Fenty Bridal Campaign & Video

SAVAGE X FENTY

At First Sight Veil

Available in blue, pink and white, the double-layer veil is made of sheer tulle and features a lace trim. All of this is attached to a hair comb.


Rihanna Stars In Steamy Savage X Fenty Bridal Campaign & Video

SAVAGE X FENTY

At First Sight Bustier

The bustier is made of form-fitting but comfortable lace, and flexible boning throughout the bodice. It also has adjustable straps so that you can perfectly tailor the fit.


Rihanna Stars In Steamy Savage X Fenty Bridal Campaign & Video

SAVAGE X FENTY

At First Sight Thong Panty

Available in both pink and white, these panties feature a lace-trim waistline that’s incredibly flattering. They’re made of incredibly soft, stretchy lace.


Rihanna Stars In Steamy Savage X Fenty Bridal Campaign & Video

SAVAGE X FENTY

Savage X Stockings with Backseam

These stockings are available in 14 different colors ranging from skin tone-matching hues to nearly neon. The velvet pink colorway perfectly matches the other pieces from this new drop.


Rihanna Stars In Steamy Savage X Fenty Bridal Campaign & Video

SAVAGE X FENTY

At First Sight Unlined Strapless Bra

This bra comes in a hazy white, and it features side boning and darting to add shape to the unlined cups. It also has removable straps and silicone grips to keep it in place.