Reddit says content licensing deals with Google and OpenAI account for ~10% of its revenue, but its primary focus is on ad revenue, which grew 60% YoY in Q4 (Kendra Barnett/Adweek)

Kendra Barnett / Adweek: Reddit says content licensing deals with Google and OpenAI account for ~10% of its revenue, but its primary focus is on ad revenue, which grew 60% YoY in Q4  —  Despite this new revenue, Reddit remains focused on its growing advertising business, its COO says

Feb 14, 2025 - 07:24
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Reddit says content licensing deals with Google and OpenAI account for ~10% of its revenue, but its primary focus is on ad revenue, which grew 60% YoY in Q4 (Kendra Barnett/Adweek)

Kendra Barnett / Adweek:
Reddit says content licensing deals with Google and OpenAI account for ~10% of its revenue, but its primary focus is on ad revenue, which grew 60% YoY in Q4  —  Despite this new revenue, Reddit remains focused on its growing advertising business, its COO says