Rain or shine: How Waitrose won British summer with weather-reactive ads

Dynamic YouTube ads powered by real-time weather data? Waitrose tapped into the OpenWeather API and IFTTA to boost their summer campaign. Learn how.

Mar 1, 2025 - 01:27
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Rain or shine: How Waitrose won British summer with weather-reactive ads
Dynamic YouTube ads powered by real-time weather data? Waitrose tapped into the OpenWeather API and IFTTA to boost their summer campaign. Learn how.