Pi Insight appoints Shaon Biswas as Business Intelligence Analyst to bolster ShelfTrak service

Pi Insight has named Shaon Biswas as Business Intelligence Analyst, strengthening its flagship data platform ShelfTrak.

Biswas brings extensive experience in retail data analysis and business intelligence. He will play a key role in enhancing the depth, speed and precision of insights delivered through ShelfTrak.

Pi Insight Managing Director Stephen Hillam said: “We’re delighted to welcome Shaon to the team. His experience in retail data and AI-led analytics will further strengthen our ability to help clients navigate an increasingly competitive landscape, making more informed decisions at scale.”

Shaon’s appointment reflects Pi Insight’s ongoing investment in talent and new technologies, ensuring ShelfTrak continues to evolve to meet the changing needs of brands and retailers.

Hillam added: “Delivering clear, actionable insights that drive commercial success is our priority and we are committed to embracing the latest ways of working to help us shape this. Shaon’s appointment will help fast track our ambitions to lead this in travel retail.”

Shaon joins Pi Insight during a period of rapid growth, as demand for ShelfTrak continues to accelerate across multiple categories, including alcohol, confectionery, tobacco, and beauty.

ShelfTrak

ShelfTrak is Pi Insight’s proprietary data platform, delivering comprehensive SKU-level insights across 50 airports and 75 stores globally. The platform provides unparalleled visibility into store category execution, enabling brands and retailers to optimise pricing, promotions and product placement with confidence.

For more information or to explore how Pi Insight can help drive your business success, email garry@pi-insight.com