New Sony-Bandai Namco Partnership Isn’t What Fans Expected

Sony and Bandai Namco have invested a total of ten billion yen in Web3 and AI startup Gaudiy in what is being referred to as a “strategic partnership in the fields of entertainment and technology.”

Sony and Bandai Namco invest in Gaudiy, will leverage generative AI and blockchain tech

In a statement, Sony announced the partnership between the three companies will create a new ecosystem in the entertainment industry by leveraging its assets to give fans of its Japanese IP “more fun next-generation entertainment experiences.” The company named five important themes that drive this collaboration, two of which confirm it will utilize blockchain technology and generative AI.

“They aim to build a safe ecosystem where fans and creators can participate and operate using blockchain technology,” Sony stated in regards to blockchain tech. “By utilizing Soneium, a public blockchain developed by Sony, and Gaudiy’s empirical research on tokenomics design and knowledge of auction design, they can implement a system where creators can be paid an equitable price.”

“BNHD and Gaudiy aim to create new entertainment experiences by propelling the research development and application of Generative AI,” when discussing using the technology. “They have already begun concrete initiatives such as using Generative AI image technology within the official GUNPLA (Gundam model kits) community Builders’ Note.”

The themes also include promoting and expanding its Japanese IP globally, “enrich” IP creation and “nurture” creators, and combine data assets to provide “more moving and personalized” experiences.

This is a partnership with Sony Group Corporation, the Tokyo-based conglomerate that houses its gaming division, Sony Interactive Entertainment. While the statement mentions more on anime and communities, it does mention games as part of its entertainment wing. It doesn’t mention any specifics, but it seems this new partnership could potentially impact Sony’s gaming ventures, which includes PlayStation.

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