Netflixs Bad Influence shows the dark side of kid influencers

A new documentary from Netflix focuses on kid influencer Piper Rockelle and her momager Tiffany Smith.

Mar 13, 2025 - 17:18
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Netflixs Bad Influence shows the dark side of kid influencers
thumbnail of kid influencer documentary on netflix

There have always been horror stories about kids in the entertainment industry. It tracks, then, that kid influencers might run into the same sorts of perils.

A new Netflix docuseries Bad Influence examines allegations surrounding Tiffany Smith, the momager for kid influencer Piper Rockelle. They racked up millions of views and dollars, but people have come forward with disturbing allegations about Smith and the way she treated the "squad" of kid influencers surrounding her daughter. The trailer suggests Smith sexualized the minors in the videos to rack up views and that she created an environment where the kids were fearful.

Smith and Rockelle, for their part, have denied the allegations but did settle a lawsuit. The three-episode docuseries premieres on April 9.