Moët Hennessy Travel Retail and Unifree Duty Free bring Les Caves de Champagne concept to life at Istanbul Airport

TÜRKIYE. Moët Hennessy Travel Retail has opened two Les Caves de Champagne retail spaces at Istanbul Airport in partnership with Unifree Duty Free and Gebr. Heinemann.

The retail locations in departures showcase the entire portfolio of Moët Hennessy’s Champagne houses through a series of immersive experiences. Featured brands include Moët & Chandon, Veuve Clicquot, Dom Pérignon, Ruinart, Krug and Armand de Brignac. The concept is inspired by the historic crayères (chalk cellars) of Reims, a UNESCO World Heritage in France, where Champagne is aged.

Among the highlights is the Champagne Finder App, which offers a personalised journey to assist customers in discovering their ideal Champagne match. Additionally, the Moët & Chandon & Veuve Clicquot personalisation options allow travelling consumers to customise their bottles on-site.

Moët Hennessy Global Travel Retail Regional Sales Director Northern Europe Sylvie Rougeaux commented: “Les Caves de Champagne is a remarkable expression of the Champagne crayères which our Maison relies on to preserve and age our finest champagnes. I am delighted that our travelling consumers in Istanbul will have the opportunity to experience this, along with the exclusive experiences we have crafted in collaboration with Heinemann and Unifree Duty Free.”

Gebr. Heinemann Head of Buying Spirits Manuel Schilling said: “Les Caves de Champagne is the result of more than two years of planning and a strong partnership. Featuring a spectacular assortment, including one of the most expensive Dom Pérignon cuvées in the world and exclusive Champagnes, it sets a new benchmark for exclusivity and innovation.

“This unique space brings together the heritage of prestigious champagne Maisons with an unparalleled shopping experience for travellers.”

Unifree Duty Free Chief Commercial Officer Ceren Tonguç said: “We are excited to enhance our partnership with Les Caves de Champagne, offering an exclusive selection of the finest Champagne at this elegant retail space in our Unifree Duty Free stores at İstanbul Airport.

“This innovative retail space not only celebrates the heritage of Champagne but also highlights our dedication to providing unique shopping experience for our guests.”

The openings enhance Istanbul Airport’s reputation “as a premier destination for luxury shopping” said the partners.