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Jason's Sourdough sends British shoppers into a frenzy as £2 loaf becomes an 'obsession for millennial women'
Jason Greary, 53, a fourth-generation baker from Leicestershire, launched his eponymous brand of sourdough in 2020 after he noticed a lack of affordable alternatives in the market.
Jason Greary, 53, a fourth-generation baker from Leicestershire, launched his eponymous brand of sourdough in 2020 after he noticed a lack of affordable alternatives in the market.
