Jamaica strengthens Latin America airlift with new charter flights from Ecuador

KINGSTON, JAMAICA – As part of its ongoing strategy to enhance air connectivity across Latin America, the Jamaica Tourist Board (JTB) announce the launch of a new series of charter flights from Ecuador to Jamaica. The move is in collaboration with Maxitravel, Ecuador’s leading charter tour operator and a longstanding partner of the JTB. “This series of charter flights is in alignment with our strategic goal of attracting more visitors from this lucrative Latin American market. While we anticipate more arrivals and earnings for the country, it also highlights the confidence that our airline partners have in the destination,” said Minister of Tourism, Hon Edmund Bartlett.

Scheduled for July and August 2025, this renewed partnership will see ten direct charter flights bringing over 1,000 Ecuadorian travellers to Jamaica. Each package includes four-night stays,
targeting Ecuador’s growing family and leisure travel segments. This initiative reaffirms Jamaica’s commitment to the Ecuadorian market and builds on a history of successful collaborations with Maxitravel, which previously operated charter programs to the island between 2008 and 2013.

“This latest initiative with Maxitravel is a testament to the strong, long-term partnership we have cultivated over the years,” said Donovan White, Director of Tourism at the Jamaica Tourist Board. “Reactivating direct air service from Ecuador is a strategic move that supports our broader airlift goals in Latin America, making Jamaica more accessible to an emerging market with significant growth potential.”

Maxitravel has developed a comprehensive promotional campaign across both trade and consumer channels to ensure the success of this operation, contributing meaningfully to Jamaica’s tourism economy and supporting visitor arrivals during the summer months.

This collaboration is aligned with the JTB’s wider efforts to diversify source markets, strengthen ties within Latin America, and drive sustainable tourism growth through strategic airlift
development. By facilitating greater connectivity and leveraging trusted partnerships, Jamaica continues to position itself as a preferred Caribbean destination for Latin American travellers.

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared “World’s Leading Cruise Destination” and “World’s Leading Family Destination” for the fifth consecutive year by the World Travel Awards, which also named the JTB the “Caribbean’s Leading Tourist Board” for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for “Best Travel Agent Academy Program” and silver for “Best Culinary Destination – Caribbean” and “Best Tourism Board – Caribbean”. The destination also received bronze recognition for “Best Destination – Caribbean”, “Best Wedding Destination – Caribbean”, and “Best Honeymoon Destination – Caribbean”. Additionally, Jamaica received a TravelAge West WAVE award for “International Tourism Board Providing the Best Travel Advisor Support” for a record-setting 12 th time.

The article Jamaica strengthens Latin America airlift with new charter flights from Ecuador first appeared in TravelDailyNews International.