It’s Not Just Secondhand Retailers That Have a Counterfeit Problem

More fake goods are making their way onto luxury e-commerce sites amid a rise in returns fraud. Rather than building an expensive authentication system, retailers are finding alternative measures to identify shady customers and maintain consumer trust.

Apr 22, 2025 - 07:08
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It’s Not Just Secondhand Retailers That Have a Counterfeit Problem
More fake goods are making their way onto luxury e-commerce sites amid a rise in returns fraud. Rather than building an expensive authentication system, retailers are finding alternative measures to identify shady customers and maintain consumer trust.