‘It’s not ethical and it’s not medical’: how UK rehab clinics are cashing in on NAD+

They are beloved by A-listers and surging in popularity. But claims that NAD+ infusions are a fix for addiction are unproven, risky – and possibly illegal, an Observer investigation revealsIt is billed as a “miracle” treatment that can reverse ageing and regenerate brain cells. And getting hooked up to IV drips containing NAD+ has surged in popularity, with record Google searches and celebrity fans such as Kendall Jenner and Joe Rogan.Now NAD+ is being touted in the UK as a treatment for substance ­misuse. Infusions of NAD+, which is derived from vitamin B3, are being sold across the country as a ­“clinically proven” and “effective” way to quit drinking or get off drugs. Continue reading...

Feb 23, 2025 - 09:23
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‘It’s not ethical and it’s not medical’: how UK rehab clinics are cashing in on NAD+

They are beloved by A-listers and surging in popularity. But claims that NAD+ infusions are a fix for addiction are unproven, risky – and possibly illegal, an Observer investigation reveals

It is billed as a “miracle” treatment that can reverse ageing and regenerate brain cells. And getting hooked up to IV drips containing NAD+ has surged in popularity, with record Google searches and celebrity fans such as Kendall Jenner and Joe Rogan.

Now NAD+ is being touted in the UK as a treatment for substance ­misuse. Infusions of NAD+, which is derived from vitamin B3, are being sold across the country as a ­“clinically proven” and “effective” way to quit drinking or get off drugs. Continue reading...