“It Didn’t Make a Lot of Sense”: Why Max Is Bringing Back “Appointment Television” With Shows Like ‘The Pitt’ and ‘The White Lotus’
Max CEO Casey Bloys reveals why they’re releasing tentpole shows like The Pitt, White Lotus, and The Last of Us before midnight.
Even though The Pitt is a streaming-exclusive series, it has a lot of elements that can make you think it isn't. With a bigger episode count than most streaming shows — Season 1 will end in Episode 15 — and a specific day and hour to release new episodes, the medical series' release strategy mirrors one that TV fans are familiar with on network television. In a new interview with Vulture, Max CEO Casey Bloys explained that this is by design.
