Inside MrBeast's business, which generated $473 million in revenue in a single year and comprises much of his net worth

• Beast Industries generated $473 million in revenue in 2024 and expects to about double that in 2025.
• MrBeast said of his net worth that he's a billionaire on paper but has under $1 million in the bank.
• Jimmy Donaldson's company is eyeing expansions in media, CPGs, and software, per a pitch deck.

MrBeast has shaped the creator economy more than any other YouTuber, with mind-bending competitions and gargantuan cash giveaways that have yielded a multifaceted business known as Beast Industries.

MrBeast — whose real name is Jimmy Donaldson — solidified his status as YouTube's most-subscribed creator with videos like "$456,000 Squid Game in Real Life!" He is now looking to expand his business across three overarching categories: media, consumer product goods, and software.

Business Insider gained insight into Beast Industries' portfolio and future aspirations through a February 2025 pitch deck sent to prospective investors.

A representative for MrBeast did not respond to requests for comment from BI.

Beast Industries' media segment refers to the 26-year-old's YouTube presence and his hit Amazon Prime show, "Beast Games." His CPG business includes chocolate company Feastables, the packaged food brand Lunchly, and a collectible action figure line dubbed MrBeast Lab. On the software front, Donaldson operates Viewstats, a social media analytics platform for fellow creators.

In 2024, Beast Industries "generated $473 million in revenue" — marking 114% year-over-year growth compared to revenue of $221 million in 2023, according to the deck. The company is forecasting revenue of $899 million in 2025.

Donaldson tends to reinvest his earnings in his businesses. MrBeast's net worth is unknown, but he said in a February 2025 interview on the "Diary Of A CEO" podcast that while he's a billionaire on paper, he has less than $1 million in his bank account. That implies that MrBeast's stake in Beast Industries comprises much of his net worth.

Bloomberg reported in February that Beast Industries was raising money at a $5 billion valuation.

Here's a closer look at the inner workings of Donaldson's burgeoning business empire.

How MrBeast got rich

Donaldson posted his first YouTube video in 2012. He now has over 380 million YouTube subscribers and, according to the pitch deck, clocked an average of 3 billion views a month. His viewership spans the globe, with 70% hailing from outside the US, he said in a March 2025 interview on the Colin and Samir YouTube channel. Accordingly, his content is dubbed into more than 40 languages.

On YouTube, creators typically make money from the ad revenue-sharing program AdSense and through brand deals. Donaldson's videos have featured integrations from brands like Yahoo Sports, Samsung, and Shopify.

In total, Donaldson's media business — including his high-budget YouTube channel as well as his Amazon series — accounted for $226 million in revenue in 2024, per the deck.

Donaldson's 10-episode "Beast Games" deal was valued at $100 million, according to the deck. The show marked Prime's biggest unscripted series launch ever, despite the fact that the production faced criticism over its safety protocols and a spate of negative press.

And at the end of the day, the show wasn't a moneymaker for the YouTuber, who said he was out tens of millions of dollars from his own pockets due to the show's costs.

MrBeast's growing business empire

Beyond YouTube, Donaldson has had varying success in the food business. MrBeast Burger, a ghost kitchen company with which he's no longer involved, spawned a legal battle with his partner in the venture, Virtual Dining Concepts.

Elsewhere, Feastables — a chocolate company that emphasizes ethical sourcing practices — appears to be thriving. It drove $215 million in net revenue in 2024, up from $96 million in 2023, per the deck. Donaldson is exploring expansions into milk and ice cream under the Feastables moniker.

Donaldson's toy business, MrBeast Lab, drove $65 million in net sales within its six months of launching, according to the pitch deck.

And he collaborated with YouTubers Logan Paul and KSI on Lunchly. The packaged lunches generated $5 million in sales in their first 11 weeks on shelves, and the brand is set to expand into 13 additional national retailers in June 2025.

MrBeast's philanthropy, investments

Philanthropy has also been a key component of Donaldson's content ethos, though those efforts have sometimes garnered controversy for MrBeast.

A separate YouTube channel exclusively dedicated to MrBeast's charity work counts over 27 million subscribers.

Previous social media-fueled charity campaigns to plant more trees and clean the oceans — dubbed #TeamTrees and #TeamSeas — raised $22 million and $32 million, respectively, according to the deck.

MrBeast's business future

Donaldson has big ambitions for Beast Industries' future: by 2029, the company is forecasting revenue of $4.8 billion.

In media, Donaldson is exploring ways to be off-camera, according to the pitch deck, including with animation. An in-house writers' room — with backgrounds in novels, gaming, comics, TV, and film — is also developing "Beast Universe" IP for licensing across toys, gaming, comics, and merch.

In the CPG space, Donaldson is exploring new product launches in three categories: health and wellness (such as vitamins, electrolytes, and protein powder), personal care (soap, lotion, creams, and ointments), and beverages.

Donaldson is also forecasting big gains for Feastables — to the tune of $375 million in net revenue in 2025.

On the software front, the deck said Donaldson is exploring a video game platform, a loyalty program offering early video access and exclusive content to subscribers, a creator platform to help other YouTubers replicate his success, and a fintech offering dubbed Beast Financial.