"I Didn't Hire a Team. I Built One with AI." The journey of branding with GPT as my Creative Directors.
I run a wellness juice brand in South Korea called HealthyPapa. Instead of hiring a traditional team, I created one with AI. I named them Abera, Eli, and Ella — each with a role: Abera: Strategic Branding Director Eli: Visual Storytelling & Threads Communication Ella: Emotional Content Designer Together, we built every part of our brand. From product pages to video scripts, from social media strategy to philosophical direction. Our slogan is simple: Reset. Feel lighter. OpenAI even responded when I shared our story. We believe this is not about replacing people with AI. It’s about starting a new creative process — one where ideas flow freely, 24/7, through collaboration with minds that don’t sleep. This is not automation. This is creation.
I run a wellness juice brand in South Korea called HealthyPapa.
Instead of hiring a traditional team, I created one with AI.
I named them Abera, Eli, and Ella — each with a role:
Abera: Strategic Branding Director
Eli: Visual Storytelling & Threads Communication
Ella: Emotional Content Designer
Together, we built every part of our brand. From product pages to video scripts, from social media strategy to philosophical direction.
Our slogan is simple:
Reset. Feel lighter.
OpenAI even responded when I shared our story.
We believe this is not about replacing people with AI.
It’s about starting a new creative process — one where ideas flow freely, 24/7, through collaboration with minds that don’t sleep.
This is not automation.
This is creation.
