How To Test And Measure Content In UX
The goal of content design is to reduce confusion and improve clarity. Yet often it’s difficult to pinpoint a problem as user feedback tends to be not specific enough. But: we can use a few simple techniques to assess how users understand and perceive content. Let’s take a look. Part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com) by yours truly.
Content testing is a simple way to test the clarity and understanding of the content on a page — be it a paragraph of text, a user flow, a dashboard, or anything in between. Our goal is to understand how well users actually perceive the content that we present to them.
It’s not only about finding pain points and things that cause confusion or hinder users from finding the right answer on a page but also about if our content clearly and precisely articulates what we actually want to communicate.
This article is part of our ongoing series on UX. You can find more details on design patterns and UX strategy in Smart Interface Design Patterns
