How Formula E got MrBeast and what happens next
MrBeast shunting one of its cars could be the best thing that's ever happened to Formula E
Formula E has been motorsport's hidden gem; its concealed secret; its sparky enfant terrible for so long that status all started to feel quite normal.
Like a future pop megastar stuck in a backing band, it couldn’t find its true limelight. But then, just as some started to lose faith, one of the world’s most recognised social media stars sauntered into the Miami paddock on Wednesday and perhaps some of that congestion will now start to shift.
Let’s face it, if one of the world’s most followed influencers/creators shunting one of its cars doesn’t help Formula E make that breakthrough then perhaps, sadly, nothing will.
When the Cupra Kiro Porsche with MrBeast at the wheel rotated and gently nudged the wall while behind the safety car at Miami on Thursday morning, Formula E’s recently appointed chief marketing officer Ellie Norman must have gained an extra skip in her step and the Floridian sunshine must have looked much more vivid than it ever did.
