Here’s What Went Down at Johnnie Walker’s Augusta Watch Party
The Masters Tournament wrapped on April 13, with Rory McIlroy securing the coveted green jacket. Johnnie Walker hosted a watch party for Day 2 of the Tournament at NYC’s Five Iron Golf, bringing a fresh, unorthodox spirit to the game with small bites, rounds of virtual golf, specialty cocktails and competitive challenges.A custom lounge space infused with the spirit of Augusta, Georgia, showcased branded ephemera paying homage to Johnnie Walker’s legacy and progressive future in the sport. Seasonal cocktails, like the Keep Walking 18 and Johnnie Lemonade, were served in miniature glass bottles alongside savory, tournament-inspired plates. TV displays allowed guests to tune into the tournament while playing virtual games on the venue’s premier golf simulators.Evoking imagery of Scotland’s countryside, Johnnie Walker and Devereux Golf’s Keep Walking Collection was on full display, offering a range of apparel and lifestyle products incorporating a contemporary graphic language with retro silhouettes honoring the country club aesthetic. Highlights of the collection included a gold satin bomber replete with co-branded accents and a vibrant green, '90s-era nylon pullover. Tartan-patterned mesh shorts and polos rounded out the collection, along with various on-course accessories, like a crossbody bag and putter covers.For this special occasion, Johnnie Walker reprised its Blue-In-One challenge, a tradition rewarding hole-in-one achievers harkening back to 1926. Attendees who could sink an ace had their shot at the limited-edition Johnnie Walker Blue Label Sunday Golf Bag, designed by Devereux Golf, led by brothers Robert and Will Brunner. Though there were no victors, attendees were gifted mini golf bags engraved with their initials as a special keepsake for participating in the prestigious yet close-to-impossible challenge. In good spirits, attendees began to throw long drive competitions of their own, with first-time players finally taking to the virtual green.The event drew an impressive crowd within NYC’s media and arts scene, along with members of the Hypegolf community, including influencers, editors and golf personalities showcasing street-to-sport fashion ensembles. Appearances from Aimee Jin and Sarah John provided competition for some of the seasoned players on the floor, but the event welcomed a diverse range of skill sets and a laidback environment mirroring the tournament's spirit of sportsmanship. See more of the event in the galleries above. Shop the Keep Walking Collection on Devereux’s website. Stay tuned on Hypebeast to see more from Johnnie Walker during key moments on the golf calendar.JOHNNIE WALKER Blended Scotch Whisky. Imported by Diageo, New York, NY. Please drink responsibly.Read more at Hypebeast
The Masters Tournament wrapped on April 13, with Rory McIlroy securing the coveted green jacket. Johnnie Walker hosted a watch party for Day 2 of the Tournament at NYC’s Five Iron Golf, bringing a fresh, unorthodox spirit to the game with small bites, rounds of virtual golf, specialty cocktails and competitive challenges.
A custom lounge space infused with the spirit of Augusta, Georgia, showcased branded ephemera paying homage to Johnnie Walker’s legacy and progressive future in the sport. Seasonal cocktails, like the Keep Walking 18 and Johnnie Lemonade, were served in miniature glass bottles alongside savory, tournament-inspired plates. TV displays allowed guests to tune into the tournament while playing virtual games on the venue’s premier golf simulators.
Evoking imagery of Scotland’s countryside, Johnnie Walker and Devereux Golf’s Keep Walking Collection was on full display, offering a range of apparel and lifestyle products incorporating a contemporary graphic language with retro silhouettes honoring the country club aesthetic. Highlights of the collection included a gold satin bomber replete with co-branded accents and a vibrant green, '90s-era nylon pullover. Tartan-patterned mesh shorts and polos rounded out the collection, along with various on-course accessories, like a crossbody bag and putter covers.
For this special occasion, Johnnie Walker reprised its Blue-In-One challenge, a tradition rewarding hole-in-one achievers harkening back to 1926. Attendees who could sink an ace had their shot at the limited-edition Johnnie Walker Blue Label Sunday Golf Bag, designed by Devereux Golf, led by brothers Robert and Will Brunner. Though there were no victors, attendees were gifted mini golf bags engraved with their initials as a special keepsake for participating in the prestigious yet close-to-impossible challenge. In good spirits, attendees began to throw long drive competitions of their own, with first-time players finally taking to the virtual green.
The event drew an impressive crowd within NYC’s media and arts scene, along with members of the Hypegolf community, including influencers, editors and golf personalities showcasing street-to-sport fashion ensembles. Appearances from Aimee Jin and Sarah John provided competition for some of the seasoned players on the floor, but the event welcomed a diverse range of skill sets and a laidback environment mirroring the tournament's spirit of sportsmanship.
See more of the event in the galleries above. Shop the Keep Walking Collection on Devereux’s website. Stay tuned on Hypebeast to see more from Johnnie Walker during key moments on the golf calendar.
JOHNNIE WALKER Blended Scotch Whisky. Imported by Diageo, New York, NY. Please drink responsibly.
