Fujifilm releases brief teaser trailer for new camera with bold slogan: "Half the Size, Twice the Story"

This morning, Fujifilm unveiled a brief teaser clip on its YouTube channel. Clocking in at less than 20 seconds, the words "Half the Size, Twice the Story" and "See you soon" appear, hinting at a new shooting experience centered around a half-frame format. Speculation is already swirling in the comments section where the video is posted. Some users are guessing it could be an X-Pro4, a successor to the X70 or the long-anticipated X-E5. Nevertheless, the half-frame concept fits the "Half the Size" theme, and Fuji Rumors recently scribed an entire article on what it thinks will be the Fujifilm X-Half. Fujifilm has not confirmed a launch date. However, if history is any guide, we won't have to wait long. The GFX100RF was officially announced two weeks after its first teaser dropped. If Fujifilm follows a similar pattern, the new release, whatever it may be, will be revealed in early May. All of this is speculation, not a confirmed rumor. Stay tuned!

Apr 22, 2025 - 15:41
 0
Fujifilm releases brief teaser trailer for new camera with bold slogan: "Half the Size, Twice the Story"

This morning, Fujifilm unveiled a brief teaser clip on its YouTube channel. Clocking in at less than 20 seconds, the words "Half the Size, Twice the Story" and "See you soon" appear, hinting at a new shooting experience centered around a half-frame format.

Speculation is already swirling in the comments section where the video is posted. Some users are guessing it could be an X-Pro4, a successor to the X70 or the long-anticipated X-E5. Nevertheless, the half-frame concept fits the "Half the Size" theme, and Fuji Rumors recently scribed an entire article on what it thinks will be the Fujifilm X-Half.

Fujifilm has not confirmed a launch date. However, if history is any guide, we won't have to wait long. The GFX100RF was officially announced two weeks after its first teaser dropped. If Fujifilm follows a similar pattern, the new release, whatever it may be, will be revealed in early May. All of this is speculation, not a confirmed rumor. Stay tuned!