Famille Perrin targets travel retail growth with wines & spirits listings across Asia and Europe

Famille Perrin, a French wine producer in the Rhône Valley, is expanding its travel retail presence in Asia and Europe with new airline and duty-free listings.

The family-owned company has secured listings with Ever Rich Duty Free in Taiwan and Pemborong Bumihijau Duty Free at Kuala Lumpur and Langkawi international airports in Malaysia. 

Despite increasing competition in the duty-free wine category, Famille Perrin Export Director (APAC-MEA & TR) Florian Garrigues sees strong potential for brands from lesser-known regions such as the Rhône, which offer compelling value to consumers. 

The company’s La Vieille Ferme brand – termed the ‘chicken wine phenomenon’ – has secured listings with Singapore Airlines and its low-cost subsidiary, Scoot Airline. 

The Rhône Valley wine is now served in Economy Class onboard Singapore Airlines, and it is available for purchase through Scoot’s buy onboard offer.

La Vieille Ferme has recorded double-digit growth over the past decade and an annual production of over 40 million bottles. Initially launched in 1967, it is now distributed in more than 100 countries. 

In addition to developments in the wine category, Famille Perrin is expanding its spirits portfolio in travel retail.  

The Gardener Gin, a French Riviera-inspired gin created in partnership with American actor Brad Pitt and master distiller Tom Nichol, has entered the duty-free market three years after its global launch.  

Lagardère Travel Retail has introduced the brand at key airports, with a 1-litre format set to debut in June 2025. The gin is currently available at Paris Charles de Gaulle and Nice Côte d’Azur airports. 

Garrigues remarked, “Our recent listings with major Asian airlines, alongside our growing duty-free presence in Asia and Europe – including The Gardener Gin’s recent entry into duty-free markets – demonstrate our commitment to making our brands accessible to travellers worldwide.  

“It also allows us to showcase the value and quality of our century-old family business and its dedication to producing outstanding wines & spirits.” 

Famille Perrin is gearing up to showcase its latest innovations during the upcoming TFWA Asia Pacific Exhibition in Singapore (F19, Booth 2). 

Click here to read our exclusive interview with Famille Perrin Export Director (APAC-MEA & TR) Florian Garrigues, who reflects on the family business’s commitment to tradition, terroir and sustainable practices.