E23 and Outsight join forces to drive airport retail revenue with AI

AI Software Solutions provider Outsight has teamed up with travel retail marketing start-up E23 to enhance airport retail analytics using real-time movement tracking.

The partnership highlights the growing importance of optimising passenger flow, dwell times and customer interactions to maximise revenue and improve the overall airport retail experience.

The collaboration integrates Outsight’s Spatial AI Software Platform with E23’s retail solutions to anonymously track passenger movements in duty-free stores, lounges and commercial areas using LiDAR (light detection and ranging) technology.

The system gathers data on foot traffic, store engagement and checkout patterns, allowing retailers to enhance store layouts, product placements and queue management. This helps boost sales conversions, minimise congestion and improve the traveller experience.

E23 CEO Alessandro Lo Piano said: “Travel retail faces unique challenges in understanding the 3:1 ratio of non-purchasing to purchasing travellers. Our combined solution transforms this challenge into an opportunity by providing actionable insights that bridge the gap between attraction and purchase decisions.”

Outsight President and Co-Founder Raul Bravo added: “This partnership with E23 is a step toward modernising airport retail experiences. LiDAR-based tracking offers a privacy-friendly yet highly accurate method of understanding passenger movements, enabling data-driven decision-making that benefits both retailers and travellers alike.”