Can First Class Be Profitable? Etihad Says Yes — and It's Doubling Down
Etihad Airways is working hard to rewrite the rulebook on first class, proving that ultra-premium doesn’t have to mean unprofitable. -Gordon Smith
Skift Take: Etihad Airways is working hard to rewrite the rulebook on first class, proving that ultra-premium doesn’t have to mean unprofitable. -Gordon Smith
