Beauty market shifts to target the young at heart in a rapidly aging Japan

Yoshiko Abe is about to turn 89, but that hasn't stopped her from going to the gym every day and trying the free-of-charge makeup course at her housing complex

Feb 19, 2025 - 05:07
 0
Beauty market shifts to target the young at heart in a rapidly aging Japan
Yoshiko Abe is about to turn 89, but that hasn't stopped her from going to the gym every day and trying the free-of-charge makeup course at her housing complex