Applebee's owner Dine Brands to lean on value, marketing to reverse sales declines

Dine Brands hopes to boost sales this year with a wider swath of value meals and buzzier advertising after a rough 2024 for Applebee’s and IHOP.

Mar 6, 2025 - 21:48

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Applebee's owner Dine Brands to lean on value, marketing to reverse sales declines

Dine Brands hopes to boost sales this year with a wider swath of value meals and buzzier advertising after a rough 2024 for Applebee’s and IHOP.

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