Apple is Facing an AI Crisis [Gurman]
Apple is facing an undeniable crisis in artificial intelligence, according to new report from Mark Gurman. In his latest newsletter to subscribers, Gurman paints a stark picture: the company that once led with Siri in 2011 is now lagging badly in the generative AI race, with rivals like Amazon and OpenAI pulling further ahead. As Apple prepares for iOS 19, the stakes are high and the outlook isn't promising.The trouble started years ago. Siri, once a breakthrough digital assistant, has stagnated while competitors like ChatGPT and Google's Gemini redefined what AI can do. Apple Intelligence, unveiled last June, promised a revitalized Siri and a suite of AI features. However, in practice, the rollout has been rocky. The revamped Siri, meant to leverage personal data and control apps with precision, remains unfinished. It didn't make it into iOS 18.4 and now engineers are racing against a May deadline for iOS 18.5. Features like writing tools, voicemail transcriptions, and Genmoji have trickled out since October, but they're underwhelming—nice extras at best, not game-changers.Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube
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In his latest newsletter to subscribers, Gurman paints a stark picture: the company that once led with Siri in 2011 is now lagging badly in the generative AI race, with rivals like Amazon and OpenAI pulling further ahead. As Apple prepares for iOS 19, the stakes are high and the outlook isn't promising.
The trouble started years ago. Siri, once a breakthrough digital assistant, has stagnated while competitors like ChatGPT and Google's Gemini redefined what AI can do. Apple Intelligence, unveiled last June, promised a revitalized Siri and a suite of AI features. However, in practice, the rollout has been rocky. The revamped Siri, meant to leverage personal data and control apps with precision, remains unfinished. It didn't make it into iOS 18.4 and now engineers are racing against a May deadline for iOS 18.5. Features like writing tools, voicemail transcriptions, and Genmoji have trickled out since October, but they're underwhelming—nice extras at best, not game-changers.
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